I founded the first in-house Experience Design studio at Chobani, implementing integrated workflows; hiring and building a team from the ground-up; developing and rolling out brand experience strategy for Chobani and its portfolio of modern, natural food including La Colombe & Daily Harvest.
We evolved the masterbrand brand by focusing on simplicity and honesty, highlighting how the brand makes everyday life better through natural, accessible goodness that delivers on “good food for all”. We carried this approach across everything—graphics, retail and hospitality, trade shows, sampling, pop-ups, seasonal campaigns, customer experience centers, public events, special projects, social media, and live experiences.
We met people where they already are, connected with them through meaningful engagement, and created modern, natural, and welcoming spaces. We also supported local causes that make a real difference, helping shape culture from the inside out, for real.
