Instagram Twitter Email
  • Categories
  • Home
  • Creative Direction
  • Innovation & Strategy
  • Instruments
  • Commissions
  • Experiments
  • Books
  • Information
  • About
  • Services
  • Press & Speaking
Creative Direction
INTERSECT

About

To inspire excitement for the opening of INTERSECT by LEXUS, a new immersive cultural space in New York City, I worked with the team at MILK Studios to design a VIP preview inspired by a magical, secret garden.

The multi-sensory experience greeted guests through an interactive dance floor designed by Future Wife on the ground level, then up a sweeping staircase and onto the second floor that was transformed into a living garden created with Aurora Botanica.

Alongside consulting on the original creative direction & strategy for the evening, I installed an interactive ice geode with collaborators Dave&Gabe that emitted sound and light when touched and designed custom shaved-ice desserts with Bonsai Kakigori.

Environmental Photos by @AndyBoyle

Food photo by Emilie Baltz

Role

Brand Direction by MILK Agency

Original Experience Creative direction & Strategy by Emilie Baltz

Event Creative Direction by Nicanor Aldana

Ice Geode in collaboration with Dave&Gabe

Interactive Dance Floor by Future Wife

Food Design in collaboration with Bonsai Kakigori

Ice Sculptures by Okamoto Studio

Floral by Aurora Botanica

Digital & Environmental Fabrication by GAMMA

Commissions
FLAVORAMA
Commissions
A SPA FOR THE SENSES
Creative Direction
Chobani
Experiments
HUMANEATY TV
Instruments
LICKESTRA
Instruments
Dream Machine
Experiments
BACTERIAL BINGO
Commissions
FLAVOR FACTORY
Experiments
EAT TECH KITCHEN
Creative Direction
Family Meal
Instruments
Cotton Candy Universe
Experiments
Traces Dinner
Commissions
Circuit of the Senses
Commissions
WRAP: LIVE SHOW
Commissions
Color Feast
Instruments
POPSTARS
Creative Direction
NEEDS CAFE
Instruments
COTTON CANDY THEREMIN
Books
L.O.V.E FOODBOOK
Commissions
ENERGIA Dinner
Creative Direction
Play Bar
Commissions
DIS.COURSE Dinner
Experiments
Ice Ice Baby
Innovation & Strategy
TRAVEL CAKES
Creative Direction
EDIBLE ART STUDIO
Innovation & Strategy
Food Futures
Innovation & Strategy
Sensing Futures