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Creative Direction
EDIBLE ART STUDIO

About

What else can snacktime be? An edible art studio with Sabra invited guests during NY Design week to get creative with their ingredients as unofficial works of art.

In celebration of National Hummus Day, this “eatstallation,” presented various ingredients—including hummus, pita, veggies, and condiments—in an artistic presentation on tables in a pop-up kitchen. Participants were encouraged to use their hands to create abstract “paintings” with the ingredients and eat throughout the process while their creativity was simulcast above for passerbys to see.

The experience and design event, which took place at ArtBeam Gallery, was part of New York’s citywide NYCxDesign, an annual celebration of global design

Role

Emilie Baltz, Creative Director

Alicia Walter of Once Upon a Tart, Culinary Development

Melissa Abe, Creative Production

Creative Direction
A SPA FOR THE SENSES
Inventions
HUMANEATY TV
Inventions
LICKESTRA
Inventions
Dream Machine
Experiments
BACTERIAL BINGO
Creative Direction
FLAVOR FACTORY
Creative Direction
INTERSECT
Experiments
EAT TECH KITCHEN
Creative Direction
Family Meal
Inventions
Cotton Candy Universe
Experiments
Traces Dinner
Creative Direction
Circuit of the Senses
Creative Direction
WRAP: LIVE SHOW
Creative Direction
Color Feast
Inventions
POPSTARS
Creative Direction
NEEDS CAFE
Inventions
COTTON CANDY THEREMIN
Books
L.O.V.E FOODBOOK
Creative Direction
ENERGIA Dinner
Creative Direction
Play Bar
Creative Direction
DIS.COURSE Dinner
Experiments
Ice Ice Baby
Consulting & Strategy
TRAVEL CAKES
Consulting & Strategy
Food Futures
Consulting & Strategy
Sensing Futures