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Creative Direction
NEEDS CAFE

About

Inspired by Maslow’s Hierarchy of Needs, I worked with the team at NEW LAB to develop, curate and open a grab n’ go cafe stocked with a curated collection of food, products and ideas to fuel the creativity (and calories!) of local members who work daily to invent the future of technology human experience.

Concept and execution in collaboration with New Lab founder David Belt, Stephanie Hemshrot, Adriana Gallo and Mari Kussman

Environmental photography by Minu Han.

Creative Direction
A SPA FOR THE SENSES
Inventions
HUMANEATY TV
Inventions
LICKESTRA
Inventions
Dream Machine
Experiments
BACTERIAL BINGO
Creative Direction
FLAVOR FACTORY
Creative Direction
INTERSECT
Experiments
EAT TECH KITCHEN
Creative Direction
Family Meal
Inventions
Cotton Candy Universe
Experiments
Traces Dinner
Creative Direction
Circuit of the Senses
Creative Direction
WRAP: LIVE SHOW
Creative Direction
Color Feast
Inventions
POPSTARS
Inventions
COTTON CANDY THEREMIN
Books
L.O.V.E FOODBOOK
Creative Direction
ENERGIA Dinner
Creative Direction
Play Bar
Creative Direction
DIS.COURSE Dinner
Experiments
Ice Ice Baby
Consulting & Strategy
TRAVEL CAKES
Creative Direction
EDIBLE ART STUDIO
Consulting & Strategy
Food Futures
Consulting & Strategy
Sensing Futures