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Creative Direction
INTERSECT

About

To inspire excitement for the opening of INTERSECT by LEXUS, a new immersive cultural space in New York City, I worked with the team at MILK Studios to design a VIP preview inspired by a magical, secret garden.

The multi-sensory experience greeted guests through an interactive dance floor designed by Future Wife on the ground level, then up a sweeping staircase and onto the second floor that was transformed into a living garden created with Aurora Botanica.

Alongside consulting on the original creative direction & strategy for the evening, I installed an interactive ice geode with collaborators Dave&Gabe that emitted sound and light when touched and designed custom shaved-ice desserts with Bonsai Kakigori.

Environmental Photos by @AndyBoyle

Food photo by Emilie Baltz

Role

Brand Direction by MILK Agency

Original Experience Creative direction & Strategy by Emilie Baltz

Event Creative Direction by Nicanor Aldana

Ice Geode in collaboration with Dave&Gabe

Interactive Dance Floor by Future Wife

Food Design in collaboration with Bonsai Kakigori

Ice Sculptures by Okamoto Studio

Floral by Aurora Botanica

Digital & Environmental Fabrication by GAMMA

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LICKESTRA
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DIS.COURSE Dinner
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