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Creative Direction
EDIBLE ART STUDIO

About

What else can snacktime be? An edible art studio with Sabra invited guests during NY Design week to get creative with their ingredients as unofficial works of art.

In celebration of National Hummus Day, this “eatstallation,” presented various ingredients—including hummus, pita, veggies, and condiments—in an artistic presentation on tables in a pop-up kitchen. Participants were encouraged to use their hands to create abstract “paintings” with the ingredients and eat throughout the process while their creativity was simulcast above for passerbys to see.

The experience and design event, which took place at ArtBeam Gallery, was part of New York’s citywide NYCxDesign, an annual celebration of global design

Role

Emilie Baltz, Creative Director

Alicia Walter of Once Upon a Tart, Culinary Development

Melissa Abe, Creative Production

Commissions
A SPA FOR THE SENSES
Commissions
FLAVORAMA
Creative Direction
Chobani
Experiments
HUMANEATY TV
Instruments
LICKESTRA
Instruments
Dream Machine
Experiments
BACTERIAL BINGO
Commissions
FLAVOR FACTORY
Creative Direction
INTERSECT
Experiments
EAT TECH KITCHEN
Creative Direction
Family Meal
Instruments
Cotton Candy Universe
Experiments
Traces Dinner
Commissions
Circuit of the Senses
Commissions
WRAP: LIVE SHOW
Commissions
Color Feast
Instruments
POPSTARS
Creative Direction
NEEDS CAFE
Instruments
COTTON CANDY THEREMIN
Books
L.O.V.E FOODBOOK
Commissions
ENERGIA Dinner
Creative Direction
Play Bar
Commissions
DIS.COURSE Dinner
Experiments
Ice Ice Baby
Innovation & Strategy
TRAVEL CAKES
Innovation & Strategy
Food Futures
Innovation & Strategy
Sensing Futures