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Creative Direction
NEEDS CAFE

About

Inspired by Maslow’s Hierarchy of Needs, I worked with the team at NEW LAB to develop, curate and open a grab n’ go cafe stocked with a curated collection of food, products and ideas to fuel the creativity (and calories!) of local members who work daily to invent the future of technology human experience.

Concept and execution in collaboration with New Lab founder David Belt, Stephanie Hemshrot, Adriana Gallo and Mari Kussman

Environmental photography by Minu Han.

Commissions
A SPA FOR THE SENSES
Commissions
FLAVORAMA
Creative Direction
Chobani
Experiments
HUMANEATY TV
Instruments
LICKESTRA
Instruments
Dream Machine
Experiments
BACTERIAL BINGO
Commissions
FLAVOR FACTORY
Creative Direction
INTERSECT
Experiments
EAT TECH KITCHEN
Creative Direction
Family Meal
Instruments
Cotton Candy Universe
Experiments
Traces Dinner
Commissions
Circuit of the Senses
Commissions
WRAP: LIVE SHOW
Commissions
Color Feast
Instruments
POPSTARS
Instruments
COTTON CANDY THEREMIN
Books
L.O.V.E FOODBOOK
Commissions
ENERGIA Dinner
Creative Direction
Play Bar
Commissions
DIS.COURSE Dinner
Experiments
Ice Ice Baby
Innovation & Strategy
TRAVEL CAKES
Creative Direction
EDIBLE ART STUDIO
Innovation & Strategy
Food Futures
Innovation & Strategy
Sensing Futures